You’ve got a story. We can help you tell it.

Pineapple Collective is an education and content strategy agency that works to provide natural health and wellness brands with the resources they need to captivate, educate and excite their consumers.

Today’s consumers are looking for more from the products they purchase and the brands they choose to trust. They’re concerned about what they put in, and on their body, and are looking for a greater level of transparency, authenticity, and value. Your brand has the answers they’re looking for, and we’re here to help you lead the conversation, and communicate your message in the most engaging way possible!

Whether you’re looking to build a strong community, inspire your consumers, or position yourself as a trusted source of information, Pineapple Collective can help you achieve your business goals and stand out amongst the noise.

What makes us different? We’re more than just marketers; not only do we have a strong background in nutrition, health and wellness, it’s our way of life. We understand exactly why your story is important, and that’s why we’re passionate about helping you tell it. We deliver an anything but average approach that inspires, educates, and creates lasting memorable impressions.

Investing in your education and content strategy can increase brand awareness, loyalty, and market share.

“Consumers who are educated about a product or brand are 97% more likely to tell friends and family about their experience and 94% more satisfied with their purchase.” (Source)

Ready to create a lasting impression?

Let’s collaborate.

The Pineapple Difference

This isn’t just about marketing. It isn’t about creating awareness for your product, or selling people on it’s features or benefits.

It’s about giving your customers something more. It’s about educating them, empowering them, and providing them with real answers to the questions they have, and solutions to the problems they are faced with.

It’s about creating a memorable impression that’s ‘anything but average’.

It’s about setting your brand up for success in a noisy world, and getting lasting results for your investment.

It’s teaching your customers about what sets you apart, being insanely helpful, and helping them choose you time and time again.

Are you ready to tell your story?



Our team brings over a decade’s worth of experience in education, wellness marketing and the natural products industry. We provide you with the expertise and passion to bring your project to life in a way that no other agency can. Our innovative approach involves comprehensive research, social and trend monitoring, and in-depth market analysis to create a clear and actionable roadmap that helps you achieve your business goals, engage your audience, and create long lasting brand advocates.


Welcome to a fresh way of thinking

Our innovative approach brings together our deep industry experience, comprehensive market research, consumer insights, nutrition education, trend hunting and social monitoring to create a clear and actionable roadmap to help your business achieve its sales and marketing goals.


Tell better stories

Our full creative suite brings your story to life with engaging, exciting, and impactful content that resonates with your target audience


Knowledge is power

From digital and e-learning solutions to live in-person experiences, we deliver anything but your average training and education programs. We help both your consumer and trade audiences deepen their understanding of your brand and products using a variety of education tactics.


Lead the conversation

Build your tribe through strategic content curation and proven audience engagement techniques. We offer a variety of packages from monthly strategy development and analytics reporting, to specific content or advertising campaigns, to various levels of ongoing support. We love helping brands establish their voice and gain traction in the social playground.


Find the right partners

Meet the new PR. Harness the power of influencer networks to showcase your brand in an authentic way. Reach new communities of targeted consumers, and generate refreshing new content for your brand.


Create a memorable vibe

Bring your brand to life at retail, or in the community through sampling experiences and educational events. Create a lasting memorable impression by showcasing your brand’s unique energy that just can’t be captured online.


Who you talkin’ to?

Be obsessive about your customers. To drive real results across all your marketing initiatives, know them inside and out.


Lynsey Walker

Lynsey Walker

Founder & Director of Content Marketing
Lynsey Walker is a Registered Holistic Nutritionist (RHN), and holds a MSc. in Human Health & Nutritional Science from the University of Guelph. Known for her enthusiastic spirit, and persistent drive to always be learning, Lynsey has a dynamic resume in the natural product industry, holding various sales, marketing and product development roles, including one as the former Education Manager for Genuine Health. With this unique insight to the industry, she has a deep understanding as to what resonates with both retailers and consumers, and the invaluable need to have a strong education plan to build awareness, trust, and community. As the author behind the popular blog lynsey loves food, Lynsey has worked with numerous wellness brands, helping them to amplify their message through engaging copy, beautiful photography, and mouthwatering recipes. Her personal work has been featured on The Huffington Post,, Fitness Magazine, Viva Magazine, Alive Magazine, The Kitchn, Buzzfeed,, Tuja Wellness, and Lynsey currently lives in downtown Toronto with her husband Bret, and can be found riding her bike to farmers markets, hitting up yoga classes, running trails around the city, sipping on patios (weather permitting), and cooking her heart out in her tiny kitchen.

Emma Andrews

Emma Andrews

Co-Founder & Director of Education
Emma Andrews is a Registered Holistic Nutritionist (RHN), New Product Development Professional (NPDP), national public speaker, and endurance athlete based in Vancouver, BC. Known for her infectious energy, relentless drive, and an ‘anything but average’ approach to education, Emma has led hundreds of events for consumers and retailers across North America. As the former Education & Innovation Manager for Vega, Emma led the development of an industry leading retail education strategy, strategic reformulations, and product launch initiatives. Specializing in natural health, sports nutrition and longevity, Emma’s work has appeared in print and online publications including Huffpost Canada, Yahoo Living,,, Trail Running Canada, Natural Foods Merchandiser, Whole Foods Magazine, and Alive Magazine. Emma received her BA from the University of Calgary, and is also certified in Plant-Based Cooking. When Emma’s not eating her way through Vancouver’s amazing gastro scene, or creating recipes in her own kitchen playground, she’s food trend hunting around North America where she and her husband Chris love to travel. Or you’ll find her running Vancouver’s seawall, training for her next destination race. Emma’s goal is to complete the 6 world marathon majors by 2025.

Julie Viola-Cywinski

Julie Viola-Cywinski

Director of Insights
Julie Viola-Cywinski brings over 10 years of marketing experience, with over 8 years of direct experience within the Natural Health segment. She has held roles in Brand Management, Trade Marketing Management, Promotions and Merchandising, and Experiential Marketing. Julie is known for her strong work ethic and drive to succeed. She is a creative problem solver and a numbers nerd, digging through data to find nuggets of information that can help shape a great idea. Not only is she passionate about creating solid marketing strategies that will shape and grow brands, she is passionate about working with brands that care deeply about their products and the positive impacts they can have on the lives of their customers, communities and our planet. Julie is lover of travel – exploring new cities, cultures and history as well as an avid camper and appreciator of nature. And when she’s not helping bring strategies to life she can be found having dance parties with her 5 year old twin daughters or cooking and baking up a storm in her Toronto kitchen.


  • "I’ve been working with Lynsey for over a year, tasking her to help grow our online engagement through articles, recipes, and photography. Lynsey has a remarkable way of understanding
and decoding our requests and turning them into actionable plans and assets, even with short timelines. Her understanding of the current digital landscape and ability to eloquently copywrite about any number of topics, making them relevant to our audience,
is something we value greatly about Lynsey.
 Since working with Lynsey, we’ve noticed significant gains in content engagement, creative recipes, and stunning photos we use in marketing material both in print and online. It has been a great partnership we look forward to continuing."

    Nolan Schachter, Digital Marketing Manager, Genuine

  • “Every now and then you come across people that you get to work with that just make it easy. Lynsey Walker is one of these people.
We began working with Lynsey when GreenSpace Brands was known as one single brand, Life Choices. Now we have a multiple brands and a grass fed revolution on our hands. Lynsey has been a valued part of our rapid growth and has helped educate consumers about the benefits of grass fed and healthy fats.
 A few things that I appreciate about working with Lynsey. She is adaptable, knowledgeable, passionate, reliable, creative and fun. She delivers quality work - on time. From recipes to research to being a brand ambassador for all of our brands I would wholeheartedly recommend Lynsey.”

    Donna Reddy, Marketing & Events Manager, GreenSpace Brands

  • “We started working with Lynsey in support of the launch of our new line of grass-fed dairy because her philosophy was perfectly aligned with our product offerings. The recipes she developed for us have been beautifully crafted and photographed and helped lend a “face” to a new brand in the Canadian market, and credibility from the nutritional community. Additionally, Lynsey was instrumental in developing educational content for our website as well as sales team! Lynsey’s unending enthusiasm has been infectious around the office and we truly relish every opportunity to work together. Her blog has been crucial in driving awareness around our brand and visits to our website as well as social media.”

    Lauren Keegan, Director of Sales, GreenSpace Brands

  • "Emma Andrews is one of the most passionate people I know when it comes to teaching people how to live a healthy lifestyle through nutrition and fitness. She has a flair for creating dynamic and engaging educational programs.  Whether one-on-one or in front of a large audience, Emma creates an environment for learning that is participatory and fun.  Not only does she have a knack for developing new products but she also has a keen sense for what’s going to be the next big thing.”

    Peter Hartman, Director of Sales, Vega

  • "Emma brings a level of energy and dedication to her work that elevates every element she touches. During my time working with her at Vega for 4 years, she created our education department. Her vision on how education brings the brand to life, to the amazing content around lifestyle and nutrition is not only refreshing, but a strategic approach that will energize all who work with her."

    Phil LeBeau, VP and General Manager, Vega


Clients We've Worked With