You’ve got a story. We can help you tell it.

Pineapple Collective is an education and content strategy agency that works to provide natural health and wellness brands with the resources they need to captivate, educate and excite their consumers.

Today’s consumers are looking for more from the products they purchase and the brands they choose to trust. They’re concerned about what they put in, and on their body, and are looking for a greater level of transparency, authenticity, and value. Your brand has the answers they’re looking for, and we’re here to help you lead the conversation, and communicate your message in the most engaging way possible!

Whether you’re looking to build a strong community, inspire your consumers, or position yourself as a trusted source of information, Pineapple Collective can help you achieve your business goals and stand out amongst the noise.

What makes us different? We’re more than just marketers; not only do we have a strong background in nutrition, health and wellness, it’s our way of life. We understand exactly why your story is important, and that’s why we’re passionate about helping you tell it. We deliver an anything but average approach that inspires, educates, and creates lasting memorable impressions.

Investing in your education and content strategy can increase brand awareness, loyalty, and market share.

“Consumers who are educated about a product or brand are 97% more likely to tell friends and family about their experience and 94% more satisfied with their purchase.” (Source)

Ready to create a lasting impression?

Let’s collaborate.

The Pineapple Difference

This isn’t just about marketing. It isn’t about creating awareness for your product, or selling people on it’s features or benefits.

It’s about giving your customers something more. It’s about educating them, empowering them, and providing them with real answers to the questions they have, and solutions to the problems they are faced with.

It’s about creating a memorable impression that’s ‘anything but average’.

It’s about setting your brand up for success in a noisy world, and getting lasting results for your investment.

It’s teaching your customers about what sets you apart, being insanely helpful, and helping them choose you time and time again.

Are you ready to tell your story?



Our team brings over a decade’s worth of experience in education, wellness marketing and the natural products industry. We provide you with the expertise and passion to bring your project to life in a way that no other agency can. Our innovative approach involves comprehensive research, social and trend monitoring, and in-depth market analysis to create a clear and actionable roadmap that helps you achieve your business goals, engage your audience, and create long lasting brand advocates.


Strategy Development: Do you have a great product, brand, or innovative approach, but struggle finding the right way to communicate it? Whether you are looking to excite your retail and trade partners, or connect with your target demographic in a valuable and meaningful way, our team can advise on a multi-faceted strategy that helps you identify all opportunities for educating and engaging your specific audience. This can include a custom combination of: digital and e-learning opportunities, content marketing solutions, social media integration, influencer programs, experiential education events, and nutrition communications.


If you need help bringing the strategy we designed for you to life, or have a custom project that needs some assistance, our team is here to help your brand achieve success.

Our services include:

Content Marketing: have a lot to say but can’t find the words? Our team offers a full suite of content solutions including copywriting, photography, graphics, and video production, tailored to resonate across various distribution channels creating the greatest impact with your target audience.

Digital Education: From ebooks and e-learning programs, to product selection tools, and webinars, our approach to online education is anything but average. We design and implement strategies that will resonate with your audience, and provide brand education in an engaging and exciting way.

Experiential Education Events: Known for our public speaking prowess and experiential approach to learning, we’ve designed and hosted hundreds of education events around North America, for consumer and retail audiences. We have experience with audiences from several dozen, to several hundred, and have presented on various media platforms (radio, broadcast, webcast). Working with our network of nutrition educators and lifestyle leaders across North America, we facilitate memorable experiences for a targeted audience.

Learning and Development: Take your team to the next level. Consulting available on education best practices, public speaking skills & presentation design. Or pick from one of our signature professional development workshops, or keynote topics for your next team development event.

Nutrition Communication: whether on-pack, in store, or on a digital or social platform our team can help you distill complex or unique nutrition information about your product into easily digestible information. This can include assistance in nutrition claims, nutrition fact panel generation, POP communications, and on-pack storytelling.


Lynsey Walker

Lynsey Walker

Founder & Director of Content Marketing
Lynsey Walker is a Registered Holistic Nutritionist (RHN), and holds a MSc. in Human Health & Nutritional Science from the University of Guelph. Known for her enthusiastic spirit, and persistent drive to always be learning, Lynsey has a dynamic resume in the natural product industry, holding various sales, marketing and product development roles, including one as the former Education Manager for Genuine Health. With this unique insight to the industry, she has a deep understanding as to what resonates with both retailers and consumers, and the invaluable need to have a strong education plan to build awareness, trust, and community. As the author behind the popular blog lynsey loves food, Lynsey has worked with numerous wellness brands, helping them to amplify their message through engaging copy, beautiful photography, and mouthwatering recipes. Her personal work has been featured on The Huffington Post,, Fitness Magazine, Viva Magazine, Alive Magazine, The Kitchn, Buzzfeed,, Tuja Wellness, and Lynsey currently lives in downtown Toronto with her husband Bret, and can be found riding her bike to farmers markets, hitting up yoga classes, running trails around the city, sipping on patios (weather permitting), and cooking her heart out in her tiny kitchen.

Emma Andrews

Emma Andrews

Co-Founder & Director of Education
Emma Andrews is a Registered Holistic Nutritionist (RHN), New Product Development Professional (NPDP), national public speaker, and endurance athlete based in Vancouver, BC. Known for her infectious energy, relentless drive, and an ‘anything but average’ approach to education, Emma has led hundreds of events for consumers and retailers across North America. As the former Education & Innovation Manager for Vega, Emma led the development of an industry leading retail education strategy, strategic reformulations, and product launch initiatives. Specializing in natural health, sports nutrition and longevity, Emma’s work has appeared in print and online publications including Huffpost Canada, Yahoo Living,,, Trail Running Canada, Natural Foods Merchandiser, Whole Foods Magazine, and Alive Magazine. Emma received her BA from the University of Calgary, and is also certified in Plant-Based Cooking. When Emma’s not eating her way through Vancouver’s amazing gastro scene, or creating recipes in her own kitchen playground, she’s food trend hunting around North America where she and her husband Chris love to travel. Or you’ll find her running Vancouver’s seawall, training for her next destination race. Emma’s goal is to complete the 6 world marathon majors by 2025.

Julie Viola-Cywinski

Julie Viola-Cywinski

Director of Insights
Julie Viola-Cywinski brings over 10 years of marketing experience, with over 8 years of direct experience within the Natural Health segment. She has held roles in Brand Management, Trade Marketing Management, Promotions and Merchandising, and Experiential Marketing. Julie is known for her strong work ethic and drive to succeed. She is a creative problem solver and a numbers nerd, digging through data to find nuggets of information that can help shape a great idea. Not only is she passionate about creating solid marketing strategies that will shape and grow brands, she is passionate about working with brands that care deeply about their products and the positive impacts they can have on the lives of their customers, communities and our planet. Julie is lover of travel – exploring new cities, cultures and history as well as an avid camper and appreciator of nature. And when she’s not helping bring strategies to life she can be found having dance parties with her 5 year old twin daughters or cooking and baking up a storm in her Toronto kitchen.


  • "I’ve been working with Lynsey for over a year, tasking her to help grow our online engagement through articles, recipes, and photography. Lynsey has a remarkable way of understanding
and decoding our requests and turning them into actionable plans and assets, even with short timelines. Her understanding of the current digital landscape and ability to eloquently copywrite about any number of topics, making them relevant to our audience,
is something we value greatly about Lynsey.
 Since working with Lynsey, we’ve noticed significant gains in content engagement, creative recipes, and stunning photos we use in marketing material both in print and online. It has been a great partnership we look forward to continuing."

    Nolan Schachter, Digital Marketing Manager, Genuine

  • “Every now and then you come across people that you get to work with that just make it easy. Lynsey Walker is one of these people.
We began working with Lynsey when GreenSpace Brands was known as one single brand, Life Choices. Now we have a multiple brands and a grass fed revolution on our hands. Lynsey has been a valued part of our rapid growth and has helped educate consumers about the benefits of grass fed and healthy fats.
 A few things that I appreciate about working with Lynsey. She is adaptable, knowledgeable, passionate, reliable, creative and fun. She delivers quality work - on time. From recipes to research to being a brand ambassador for all of our brands I would wholeheartedly recommend Lynsey.”

    Donna Reddy, Marketing & Events Manager, GreenSpace Brands

  • “We started working with Lynsey in support of the launch of our new line of grass-fed dairy because her philosophy was perfectly aligned with our product offerings. The recipes she developed for us have been beautifully crafted and photographed and helped lend a “face” to a new brand in the Canadian market, and credibility from the nutritional community. Additionally, Lynsey was instrumental in developing educational content for our website as well as sales team! Lynsey’s unending enthusiasm has been infectious around the office and we truly relish every opportunity to work together. Her blog has been crucial in driving awareness around our brand and visits to our website as well as social media.”

    Lauren Keegan, Director of Sales, GreenSpace Brands

  • "Emma Andrews is one of the most passionate people I know when it comes to teaching people how to live a healthy lifestyle through nutrition and fitness. She has a flair for creating dynamic and engaging educational programs.  Whether one-on-one or in front of a large audience, Emma creates an environment for learning that is participatory and fun.  Not only does she have a knack for developing new products but she also has a keen sense for what’s going to be the next big thing.”

    Peter Hartman, Director of Sales, Vega

  • "Emma brings a level of energy and dedication to her work that elevates every element she touches. During my time working with her at Vega for 4 years, she created our education department. Her vision on how education brings the brand to life, to the amazing content around lifestyle and nutrition is not only refreshing, but a strategic approach that will energize all who work with her."

    Phil LeBeau, VP and General Manager, Vega


Clients We've Worked With