You Saw it Here First: Health and Wellness Trends 2016
This Health and Wellness Trends Guide is designed for foodies, content creators, health advocates, and natural health & wellness brands who aim to be thought leaders, game changers, and tastemakers. Consider this your sneak peek into what to watch for in 2016.
Access the full HEALTH and WELLNESS TRENDS GUIDE.
This guide is a passion project from us to you. It is not sponsored or endorsed, and is entirely free.
Through 26 pages, we review major macro trends and forces in the wellness industry, alongside the top ingredients to watch for in 2016.
All the content is based on our authentic first hand research. We are food trend hunters and culinary explorers. We read industry reports, emerging consumer and health research, monitor contemporary blogs and social trends, and travel the continent looking for what’s next in natural health and wellness.
We’ve seen first hand how the information in this Trend Guide can impact not only your own health, but also how you educate, create, and innovate within your own business and circles of influence.
In our experience working in innovation and product development roles within the natural products industry, we used trend monitoring to not only inform decisions, but inspire ideas.
Sneak Peek Inside the Guide:
Being “in the know” can allow you to:
- Position yourself as a thought leader
- Plan your blog or social media content calendar to integrate trending content (i.e. recipe creation emphasizing trending flavors)
- Emphasize buzzwords during presentations, on-air segments, or press releases (i.e. Hyperlocal, and Food Tribe)
- Adjust how you communicate to your target consumer, and understand how they access information (i.e. are you speaking to Millennials or Baby Boomers?)
- Steer your marketing and education strategy to capitalize on the trends (i.e. nutrition claims on product packaging for an upcoming launch)
- Create a product or service offering to meet the evolving needs of your target consumer (i.e. a cross over product that satisfies the desires of both a paleo and vegan consumer)
Our clients, and readers agree!
“As a business owner and entrepreneur in the health & fitness space, I know the importance to surround yourself with individuals that have their finger on the pulse. This industry is quickly evolving and changing every day, so in order to stay ahead of your competition, you need insights from those who are staying on top of where things are headed. I’m looking forward to collaborating with both Lynsey & Emma who have a wealth of collective experience AND incredible diligence, knowledge, follow through and bright attitudes. I think this will be a game changer for my businesses”
“The Pineapple Collective Trend Report is an invaluable tool for sales leaders across various categories! It helped me tweak the core messages I will be using to present innovation in 2016 to our retail partners, ensuring we are speaking to the values of our target consumers. It’s also an excellent resource to share across your organization to help both marketing and product development keep up with what’s coming for the year. Lastly this is an excellent resource guide to share with your retailer partners to help keep them informed and cut through all the noise and distill down to what matters for our industry.”
“The Pineapple Collective Trend Guide is extremely valuable for me as I need to stay ahead of the latest trends in our industry to help with new product inspiration, business consults and being that go-to expert for friends, family and customers. It’s not enough to be on top of the trends, I have to be ahead of them, and that’s exactly what this guide can help me do. I also appreciate having someone do the research for me, having it all in one place is a huge efficiency boost, and time saver”
At Pineapple Collective we live and breathe the natural health and wellness industry every single day. From fitness and food, to natural beauty and supplements, we’re always on the hunt for the best, brightest and most innovative ideas, ingredients and products that can help us, and those around us, live a life that’s ‘anything but average’.
You saw it here first! Access the FULL HEALTH and WELLNESS TRENDS GUIDE.
For questions, kudos, or to connect about any of the content in this guide, give us a shout: firstname.lastname@example.org