Announcing: Expo West Social Media “Booster” Bundles
We can hardly wait for Expo West 2016! As social media mavens and food trend hunters alike, we’ve designed a series of Expo West Social Media “Booster” Bundles for brands and retailers looking to make a lasting impact at the show. These bundles are designed to build exposure and engage in the conversation in an authentic and interactive way.
With over 70,000 expected attendee’s and rated as one of the Top 200 Trade Shows (across all sectors and industries), Natural Products Expo West is an experience not to be missed by brands and lifestyle influencers in the health and wellness industry.
The show runs March 10-13th (2016) in Anaheim, California, and will showcase over 3000 exhibitors. With the volume of brands being showcased and visitors expected, it’s imperative to stand out. Whether you are planning to attend personally, or hope to participate vicariously, social media is an important part of the overall experience.
What’s the big deal? Why provide a social media presence at trade shows?
As an example, to date the main hashtag #expowest has been used over 25,000 on Instagram. From last year alone there were over 3000 Instagram posts using the year specific hashtag #expowest2015.
In the Jan 29 – Feb 7th 2016 timeframe (just 9 days…), there’s already been 250 tweets using #expowest, with combined exposure on over 1.3 million twitter feeds (this will only continue to gain momentum as we get closer to the show).
50% of those tweets featured original (push) content, 30% were re-tweets (share the love!) and 20% were direct tweets to targeted users (engagement). Stats gathered from hashtracking.com.
If you’ve attended a trade show before, or are gearing up for your first, there’s a few realities to keep in mind…
It’s important to design a multi-faceted approach to engaging your customer. Your time is limited. You can’t reach everyone in person. Your booth presence, or personal attendance is but one element. Engage with your customers at your booth, and online.
Social media extends the conversation beyond show hours, and allows you cast a wider net (for conversations) during the show. Much of your social media content can be scheduled in advance so the our main focus during the show is on replies and engagement.
The more times you see/hear of a product the more likely you are to buy.“Effective frequency” means reaching your customer multiple times before they take action… Click To Tweet
Applying the marketing “rule of 7” to your tradeshow presence suggests your consumer needs to see or engage with you 7 times before visiting your booth, placing an order, or trying a sample.
7 Marketing Efforts you can include for Expo West:
Providing engaging conversations at your booth, creative signage, innovative recipes or product sampling experiences, social media engagement using relevant hashtags (#expowest), live tweeting during education events, attending networking mixers during the show, and having unique promotional swag.
Benefits of working with Pineapple Collective for your social media during trade and consumer shows:
- Position yourself as a thought leader amongst industry peers and lifestyle influencers, prospective new consumers, press and media correspondents
- Focus your time and energy on the face to face interactions, let us take care of your online interactions (note: regardless of if you are attending or not, social media participation and strategy can boost your online visibility and relevancy)
- Integrate trending content and buzzwords into your brand communications increasing your reach and appeal
- Showcase your commitment to service. Leave no question unanswered!
- Through our metrics and recaps after the show, understand your consumer and trade partners better, and gain valuable insights into the type of content they prefer and what engages them most
- Have your finger accurately on the pulse of the show, including relevant conversation themes, buzz worthy topics, and innovative ideas that appear online. You may not necessarily catch these all personally.
In addition to social media content and engagement, our Booster Bundles include post show highlight report and qualitative analysis featuring show trends and themes relevant to your brand.
10 Theme Categories, choose from: 1) flavours, 2) label claims, 3) ingredients, 4) body care, 5) supplements, 6) food (snacks & meals), 7) new product concepts, 8) sports nutrition, 9) experiential elements, and 10) package design
Use these recap reports to help inform product development, innovation planning, marketing and sales team efforts. Our content is easy to digest, relevant and informative.
Our clients agree!
“As a business owner and entrepreneur in the health & fitness space, I know the importance to surround yourself with individuals that have their finger on the pulse. This industry is quickly evolving and changing every day, so in order to stay ahead of your competition, you need insights from those who are staying on top of where things are headed”
Is your brand ready?
Expo West Social Media Booster Bundles: [click the image to enlarge]
#expowest | #expowest2016 | #pineapplesocial
For questions, or to connect about your social media needs, drop us a line: firstname.lastname@example.org