Creating a Brand Story that Resonates: Natural Products Business School
Andy Warhol prophesied that everyone would get their 15 minutes of fame; well two Pineapples made good on that this past month. Speaking to a crowd of 250 emerging brands at Natural Products Business School, Pineapple Collective co-founders Emma Andrews and Lynsey Walker had the pleasure sharing their insights and experience about creating a brand story that resonates.
While many people think a brand story is just how their company got started, it can actually take on a wide range of topics – your values, what motivates your team, or why you chose to create a certain product or service. But there is one critical piece that so many brands miss the mark on – a piece that is crucial to making a brand story flourish instead of flounder.
Did we pique your interest? To find the answer we’re happy to share our full 30 minute talk, as presented at Expo West, hosted by New Hope Media.
Jump ahead to the 1:29 mark, to catch the Pineapples.
If you’ve got a little extra time though, be sure to catch our friend and Chapul co-founder Pat Crowley’s entrepreneur Q&A, and Rebbl CEO (and keynote speaker) Sheryl O’Loughlin. Have you read her book yet? Killing It: an Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart (a #pineapplereads must).